Impacts of Integrated Marketing Communication Strategies Applied for Geographical Indications on Purchasing Behavior
نویسندگان
چکیده
منابع مشابه
Green Sport Marketing Mix on Sportswear Consumers Purchasing Behavior
The present study aimed to investigate the impact of green marketing mix on sport wear consumer shopping behavior. Population for the study was professional athletes, Semi-Pro and Club consumers sport wear that due to extensive of operations community according to the Morgan table 386 people was conclude as the sample. Research tool was a sport green marketing questionnaire whit four items that...
متن کاملIntegrated Marketing Communication
Integrated marketing communication (IMC) emerged during the late twentieth century and its importance has been growing ever since (Grove, Carlson, and Dorsch, 2002; Cornelissen, 2001; Hartley and Pickton, 1999). Owing to the impact of information technology, changes came about in the domains of marketing and marketing communications which led to the emergence of IMC (Kitchen et al., 2004a; Phel...
متن کاملElectronic Marketing and Purchasing
In the past thirty years, we have moved from the traditional exchange models of “explaining” and “managing” to the phenomena of the electronic revolution in buyerseller networks, the development of network formations, and the impact of electronic communications such as electronic data interchange (EDI) and the internet on electronic commerce. These network approach models emphasize “understandi...
متن کاملDesigning and Managing Integrated Marketing Communication
Modern Marketing calls for more than developing a good product, pricing it attractively, and making it accessible. Companies must also communicate with present and potential stakeholders as well as the general public. For most companies, the question is not whether to communicate but rather what to say, to whom, and how often. In fact, every brand contact delivers an impression that can affect ...
متن کاملIntegrated online marketing communication: implementation and management
Purpose – The purpose of this paper is to investigate the particularities of integrated marketing communication (IMC) in the online environment. Design/methodology/approach – Both secondary and primary data (face-to-face interviews with 29 marketing or communication managers of UK online consumer retail firms) are analysed in order to identify the various meanings of the integrated online marke...
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ژورنال
عنوان ژورنال: İşletme Bilimi Dergisi
سال: 2017
ISSN: 2147-6276
DOI: 10.22139/jobs.303277